The new shape of SUV’s featuring the just launched Nissan Pathfinder

This past week Nissan announced its all-new 2013 Nissan Pathfinder from their Facebook account. When looking over the numbers, and examining the pictures, it’s not very difficult to tell what Nissan wanted to change about its bread and butter SUV.

The new Pathfinder is much lighter and sleeker then its predecessor, while managing to fit room for 7 in its new SUV. As you look at the new design for the Pathfinder, the image of many other new recently released SUVs pop into your head. One of the biggest changes is to Ford’s mammoth seller, the Escape, and the complete redesign that it came out with earlier this year. For the last 10 years the Ford Escape was the image of the small boxy SUV. It did not have an adverse affect seeing as the Ford Escape was extremely successful, and sold the largest amount in one year in 2011, after only one major redesign in the course of its ten-year span.  Both the Escape and Pathfinder have moved from a more boxy shape to a much sleeker look that gives a more European design. So what are some of the real reasons why everyone is making this shift?

  1. Unibody design- this all as one design allows the vehicle to be more in synch and have a lower center of gravity vs. previous “body on frame” designs that were popular with the boxy SUVs.
  2. Aerodynamic Design – the new body shapes that are more curved allow the vehicle to cut through wind better then boxier shapes. This allows them to be more nimble and agile.
  3. Better MPG’s – The key characteristic of the new shape of SUVs is cutting out excess bulk. The extra distance covered allows for more materials and more parts creating heavy trucks that get worse gas mileage. With consumers becoming extremely conscious about the environment as well as their wallets at the pump, this new design theme provides a solution.

 

Hopefully the American consumers like the new body designs of SUV’s because with both foreign and domestic auto makers converting to this, there wont be many boxy shape SUV’s in the near future. Many criticisms of the new SUVs look revolve around the masculinity of the SUV market. Many people converted to SUVs as a way for men to show their masculinity, while also having the versatility for their family. The lighter, sleeker, and more curved design may be better for families, but could drive some men away from the SUV market.

Why America Loves the All New 2013 Cadillac ATS

Cadillac has finally engineered a combatant in the entry-level luxury market. The 2013 Cadillac ATS has met a long needed, and unsatisfied demand for an American rival to the BMW 3 Series. For decades, BMW has ruled the entry-level luxury market with its continuously redesigned and always popular 3 series Coupes, Convertibles, and Sedans.  Also, there have been other European competitors to the 3 series, such as, the Audi A4 and Mercedes Benz C-Class. Cadillac is planning to conquer its European counterparts with the well planed, well marketed, Cadillac ATS.

 

Before it even hit the market, the ATS has been the front-runner for the 2013 Motor Trend Car of the year, a prestigious award given for advancements in technology, engineering excellence, and beautiful design. The award will be given at the 2013 North American International Auto Show in Detroit, MI. You can expect the Cadillac ATS to be a top competitor for this award.

 

It’s already award winning, the ATS has already won the Esquire Car Of The Year and it has only been out to the public for a short period of time. Esquire is quoted in the article saying “Every inch of this thing, you get the feeling that the people who designed it gave a damn about Detroit, and machines, and America” While this is a very bold statement, Cadillac took extreme precaution when designing the new ATS. If there were any hiccups, the ATS name could be damaged forever, leading Cadillac back to its place as a mediocre luxury automotive brand at best.  Fortunately, They hit the ball out of the park with the new ATS, and it is believed by many to be a true contender for the American Automotive makers in the very competitive entry-level luxury marketplace.

 

Cadillac becoming a threat with the ATS will increase the awareness of American cars in the European dominated luxury car marketplace. Luxury vehicles have a very large profitability margin, and American automakers can take more advantage of this on a global scale. Currently most of the luxury American cars sales are within the United States. Cadillac (as well as Lincoln) have a huge range for improvement in the global marketplace and the Cadillac ATS could give them the leverage they need to raise their brand image.  The ATS is priced competitively with a starting price of $33,000.

 

More sales = More American Jobs. This part is pretty straightforward, regardless of how Cadillac does on a global scale they are predicting high volumes of sales for the ATS, and this will help to increase the, still recovering, Michigan unemployment rate.  Cadillac does do much of their sourcing and manufacturing from within the USA, which will help the American economy.

Cadillac ATS Vs. The World

5 Most Important Facts to Take From the Paris Motor Show as a US Consumer

The trending topic in automotive news lately has been the 2012 Paris Motor Show, one of the largest auto shows in the world. With such a large focus on European models, here are the 5 most important facts to take from the Paris Motor Show as a U.S. Consumer:

 1.    Audi’s Crosslane Concept

In 2013 it is expected that Audi is going to unveil a crossover SUV to Rival the BMW X6. Audi introduced their Crosslane Concept, which shows customers their vision of what a crossover SUV would look like. Many think this concept is a version of Audi’s new X6 Killer. The new crossover SUV has been dubbed the “Audi Q6.” The Q6 will be making its way to American markets in mid to late 2013, as a 2014 Model. The Audi Crosslane Concept also shows a more aggressive styling that Audi may move to in the future.

2.    We are not adopting the wagon style

The Paris Motor Show showed us that all of the carmakers are introducing wagons and diesel cars to the European markets. Both of these are very popular in European countries, and are often coming hand in hand. Ford is introducing their brand new fusion as a wagon and in diesel form in Europe under the name “Ford Mondeo Wagon.”

3.    Jaguars new F-type will change the roadster game

Jaguar unveiled the “F-Type,” a roadster that they are introducing globally. It is a beautiful roadster that will be introduced in America in the next few months as a 2013 Model Year. It will compete with the luxury convertible markets and will run approximately $50,000 USD.

4.    Lexus LF-CC concept, future styling of Lexus

Lexus introduced the LF-CC Concept that is a luxury coupe, which would potentially take over the current IS-200. It is beautifully redesigned, and many believe the styling will reflect many of Lexus’ future vehicles in the upcoming model years.

 5.    Chevy Trax wont make it to America

Chevy created a beautiful CUV, and it will be a great addition to their European lineup. An image of the new Chevrolet Trax is below; unfortunately Chevy announced that the new CUV would not be coming to the American markets, as they are trying to avoid competitions with the GMC Terrain and Chevy Traverse.